McDonald’s Isn’t Struggling Because of Consumer Cutbacks, It’s Because They Lost the Plot

McDonald’s Isn’t Struggling Because of Consumer Cutbacks, It’s Because They Lost the Plot

Tom Gee
Published on: 20/05/2025

McDonald’s UK sales are falling - not from cutbacks, but chaos. A bloated menu, slow service, and overwhelmed staff are turning fast food into frustration. This post explores why simplicity might be the fix McDonald’s needs and is a lesson for us all

Food
Big Food Isn't Going Anywhere (Even If It's Killing Us)

Big Food Isn't Going Anywhere (Even If It's Killing Us)

Tom Gee
Published on: 06/05/2025

Ultra-processed food may be damaging our health, but it’s also propping up the economy. From jobs to time-saving convenience to healthcare revenue, Big Food is deeply embedded in modern life and it’s not going anywhere anytime soon.

FoodMarketing
Why Marketing Feels Impossible For Micro Businesses & Solopreneurs

Why Marketing Feels Impossible For Micro Businesses & Solopreneurs

Tom Gee
Published on: 30/04/2025

An article on the challenges faced by businesses with very small teams

Marketing